First Time Traveler Experience
Deeply understand first-time Amtrak travelers: their experience, pain points, and expectations, translating those insights into actionable improvements across Amtrak’s existing service infrastructure to convert new riders into loyal repeat customers.
Client project completed in Spring 2025.
Overview
A seamless, friction-free travel experience building trust with first-time travelers, laying the foundation for stronger loyalty and long-term retention for Amtrak.
Project Duration
10 Weeks
Collaborators
Carmen Chang, Iris Yan, Shreyas Kulkarni
